A journey through innovative forms, intuitions, emotions, technology, history and style to discover design as reflection of beauty. The history of Gruppo Industriale Busnelli has started in Meda in 1953, in a period of dramatic change for the Italian industry caused the “wish for houses and furnishing in the devastated country, after the World War”. Giving up quickly the hand-made manufacture, the company has committed in a deep transformation in the way of living and habits of Italians. The production has started a new path through design and project, showing a growing interest in using new materials and new technologies.